Columbia News

COLUMBIA, Mo. – The historic Border Showdown rivalry series between Mizzou and Kansas has secured a new title sponsor in StorageMart. This partnership will cover head-to-head meetings across all sports under a multi-year agreement.

The rivalry, which began in 1891, will feature two significant 2025 matchups: a football game on September 6 in Columbia and a men's basketball game on December 7 at the T-Mobile Center in Kansas City. Additionally, the women's basketball teams will compete on November 15 at T-Mobile Arena.

"As title sponsor of the StorageMart Border Showdown and longtime Official Storage Partner of both Mizzou and Kansas athletics, we're proud to support the return of this iconic rivalry that brings communities together on both sides of the border," said CEO of StorageMart, Cris Burnam. "At StorageMart, we're all about making it easier to create space for the moments and memories that matter — and this is one fans will never forget."

Two potential logos for the rebranded showdown were unveiled on July 10. Fans can vote for their preferred design until July 24, with the winning logo set to be revealed on July 25.

"StorageMart is a terrific partner from right here in Columbia and their support of Mizzou Athletics over the years has been incredible," added Laird Veatch, Mizzou Director of Athletics. "Now, we look forward to moving into a new era of the Border Showdown with StorageMart by our side."

Since its founding in Columbia in 1999, StorageMart has grown into the largest family-owned self-storage company globally. It operates over 250 locations across the U.S., Canada, and UK.

"We're thrilled to have StorageMart enhance their commitment to the Jayhawks," said Travis Goff, University of Kansas Director of Athletics. "Their continued support and understanding of this unique rivalry makes them the ideal partner for the StorageMart Border Showdown."

This joint partnership was facilitated by Mizzou Sports Properties and Jayhawk Sports Properties under Learfield's guidance.

For more information on Mizzou Athletics or to stay updated with their activities, visit MUTigers.com or follow @MizzouAthletics on social media platforms.